When done right, email marketing can have a tremendous impact on your business. One of the most effective email marketing strategies is to use gift cards. Designing an irresistible gift card email captures your audience's attention and encourages them to engage with your brand and make a purchase. Here's a step-by-step guide to designing engaging gift card emails.

Why Gift Card Emails?

Gift card emails are a powerful marketing tool. They are an easy way to encourage customers to purchase and increase customer loyalty. They're also great for rewarding loyal customers, incentivizing new customers, and boosting sales during holidays and special occasions.

Gift cards are popular among consumers because they offer flexibility and convenience. According to a survey by Blackhawk Network, a leading gift card and digital payment solutions provider, 90% of consumers overspend the value of their gift card, making it a win-win situation for both businesses and customers

Timing Your Gift Card Emails

When should you send out your gift card emails? While you can send them out randomly to surprise your customers, there are several occasions where they can be particularly effective:

  • Holidays: Festive seasons like Christmas, New Year, or Thanksgiving are great times to send gift card emails.
  • Birthdays: Personalize your marketing by sending gift cards on your customers' birthdays.
  • Company Anniversaries: Celebrate your brand's milestones by giving back to your customers.
  • Apologies: If your company made an error, sending a gift card can be a great way to apologize and make amends.

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Creating a Perfect Gift Card Campaign

Step-by-Step Guide to Successful Gift Card Emails

Step 1: Start with a Clear Goal

Before you start designing your gift card email, you need to clearly understand what you want to achieve. Are you trying to encourage customers to make a purchase? Are you trying to reward loyal customers? Or are you simply trying to raise awareness about your brand? You can create a gift card email design that aligns with your business objectives by defining your goal.

Step 2: Choose the Right Email Template

Choosing a suitable email template is crucial in creating a compelling gift card email. The template should reflect your brand identity and make your email visually appealing. Fortunately, email editors like Dragit provide a wide range of PRO and FREE email templates, including gift card emails, to help you create professional-looking emails that boost conversions.

Pro Tip: Use Drag and Drop Email Builders

A drag & drop email builder like Dragit can make designing an email much simpler and faster. Without writing code, you can easily add images, text, and other elements to your email. Dragit's email templates are fully customizable, allowing you to add your touch to your gift card emails.

Step 3: Craft a Compelling Subject Line

The subject line is the first thing your recipients see when they receive your email. It should be engaging and intriguing, making your recipients want to open your email and learn more. A good subject line can significantly increase your open rates and conversions.

Among the great ideas for your subject lines may be:

  1. "Give the Gift of Choice: Our New Gift Cards Inside!"
  2. "Unwrap Joy: Gift Cards for Every Occasion"
  3. "A Gift That Keeps on Giving: Shop Our Gift Cards"
  4. "Surprise Savings: Gift Card Special Inside!"
  5. "Your Ticket to Happiness: Gift Cards Now Available"
  6. "The Perfect Gift is Here: [Your Brand] Gift Cards"
  7. "Last-Minute Gifting Made Easy: Send a Gift Card Today"
  8. "Spread Smiles with [Your Brand] Gift Cards"
  9. "Give the Gift of Shopping: Our Gift Cards Await You"
  10. "Celebrate with Choice: Shop Gift Cards Now!"

Step 4: Personalize Your Email

Personalization is critical in email marketing. It makes your recipients feel special and appreciated, which can increase engagement and conversions. Personalization can be as simple as including your recipient's name in the email or as complex as tailoring the content of the email to their preferences and behavior.

Step 5: Include a Clear Call to Action

The call to action (CTA) is the most crucial element of your gift card email. It's the part of the email that encourages your recipients to take a specific action, such as redeeming their gift card or purchasing. Make sure your CTA is clear, compelling, and easy to find.

Step 6: Monitor Your Performance and Adjust Accordingly

After you've sent your gift card email, monitoring its performance is essential. Look at metrics like open rates, click-through rates, and conversion rates to see how well your email performs. If your email is performing less than you'd like, feel free to make adjustments and try different strategies.

Step 7: Don't Forget About Mobile

More and more people are using their mobile devices to check their emails. Therefore, ensuring your gift card email is mobile-friendly is essential. Your email should be easily read and navigated on a mobile device, and all links and buttons should be easily clickable.


Designing an irresistible gift card email may seem daunting, but with the right approach, it can be a highly effective way to engage your audience and boost your sales. By following these steps and using a powerful email editor like Dragit, you can create captivating gift card emails that resonate with your audience and drive results faster and more efficiently.

Remember, the key to successful email marketing is continually testing, analyzing, and optimizing your strategies. So, start experimenting with your gift card emails today and discover what works best for your brand.

Happy designing!